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About
It’s Not You!
The evidence is in! Diets don’t work for everyone. The diet industry earns over $70 billion a year, and 90-97% of people who lose weight will regain it. The diet industry wants you to believe it’s your lack of willpower, but that couldn’t be further from the truth.
Your Body
Your body is a survivor! When it feels threatened by a lack of food or a change in calorie type, it does several things to survive:
- Decreases your metabolic rate
- Decreases thyroid activity
- Decreases levels of your fullness hormones
- Increases levels of your hunger hormones
- Increases your cravings for calorie-dense foods
Fuller-Faster
Medications that have recently been approved by the FDA tell your brain that you are fulller - faster.